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BEAUTY
Unilever - Season Free 365
Focusing as a new haircare brand for Japanese women aged between 20 - 35 years old who are not part of the target of Unilever’s existing haircare line. The goal was to create a haircare line that structurally fits their living space and creatively communicate the 4-step haircare regime, and highlight key ingredients of the product through pack design. We were tasked to (1) develop a pack structure that fits seamlessly into the current living space of these young women, (2) create pack design that connects and elevates the lifestyle of the young working class women.
Limited shower room space in Japan? The structure was carefully designed to reflect a rectangular book shape in consideration of the limited shower room space in Japan compared to other countries. When arranged, the full line up can be placed next to each other creating a neatly arranged book shelf.
To emphasize the key ingredient, the logo was spruced up with Moringa leaf drawing. The overall pack design stood out through clean branding and pastel color palette each to distinctively identify the products in the 4-step regime. The simplicity of the pack communicates elegance in its simplest form for the working class Japanese women.
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